SOFA Festival

In the city that invented shareholder capitalism, let’s explore what comes next! On 8 October, we are shifting perspectives on ownership with:

EntrepreneursInvestorsAdvisorsPolicymakersAcademicsArtists
De Kromhouthal, Amsterdam

Explore the future of business at SOFA

Meet the founders, investors and policymakers who are shaping an economy that's built to last. At SOFA you learn from pioneers, experts and peers. Get inspired and leave with new connections.

Explore and take a next step with steward ownership at SOFA!

Schedule

08:30 - 09:30
Welcome

Arrive and meet fellow visitors. Stroll over the Steward Square. Enjoy a steward-owned coffee. Explore what steward ownership can do for housing, our digital autonomy and healthcare. Get inspired by art.

09:30 - 11:00
Plenary
Musical opening
Shifting perspectives

Keynote: Challenging capitalism as we know it and the potential for steward ownership.

Welcome to Amsterdam

Welcome to the city! The ambition of the City of Amsterdam is to transition to an impact economy. What role can steward ownership play?

Not for sale

Interview: Steward ownership for affordable housing, high-quality healthcare and sovereign digital infrastructure

Hajar Yagkoubi
Hajar Yagkoubi
Host of the day
A legal form for steward ownership

The road towards creating a legal form for steward ownership

Changing the rules of the game

Keynote: We're not in it for the money, our company exists to restory biodiversity.

11:00 - 11:30Break
11:30 - 13:00
Parallel sessions
English
Journey to steward ownership

Explore the journey to steward ownership with pioneers and peers. How did other founders explore steward ownership and how do they look back at their decision?

Hajar Yagkoubi
Hajar Yagkoubi
Host of the day
Dutch
Beyond the traditional exit

For founders and families looking beyond family succession or a traditional exit, steward ownership can be an alternative. What are scenarios for financing the exit of existing shareholders and how can the bank contribute to fund the transition to steward ownership?

English
Community Wealth Building

Together with American experts of the Democracy Collaborative and Amsterdam-based pioneers, we explore how community wealth building can help us build democratic steward-owned companies in which profit and voting rights are shared with employees and local communities.

Ian Hendriks
Ian Hendriks
Community Wealth Building Amsterdam
English
A social and resilient economy

Together with leading voices on responsible capitalism, politicians and the largest steward-owned company on the globe, we explore how to make our economy more social and resilient. How can steward ownership become a practical building block for our future competitiveness and wellbeing?

13:00 - 14:30
Lunch and networking

Enjoy a healthy lunch, with choices from steward-owned companies. Get matched with other visitors, speak to experts and stroll over the Steward Square.

Profit for Good pop-up session

Many of the world's most pressing challenges go unsolved. In this introduction to Profit for Good, you'll be invited to think even bigger about the impact your company can have. You'll be introduced to the philosophical concept of moral circle expansion and challenged to think about where you invest your profits to maximise your positive impact.

Obstacles for alternative ownership pop-up session

In this pop-up session, Oxfam Novib and Triodos Bank will explore with you: what are the financial, institutional, and cultural obstacles to investing in and scaling these future-oriented business models? Come and join us!

Albertine de Lange
Albertine de Lange
Private sector lead, Oxfam Novib
14:30 - 16:00
Parallel sessions
English
Steward capital

Let’s unpack a successful steward-owned venture capital deal with a founder, investor and venture capital lawyer. What were the key success factors to get both angel investors and VC funds on board at CrowdBuilding and how can other founders and investors apply this in their practice?

Ward Wolters
Ward Wolters
Impact investment principle, DOEN Ventures
Theresa Böttger
Theresa Böttger
Co-founder, Karma Capital
English
Legal best practices

Lawyers and experts from We Are Stewards, Purpose and Copenhagen Business School share best practices for structuring steward ownership. Together we explore how to choose a model and building blocks for your company and what to expect from the new Dutch, German and European legal forms for steward ownership.

English
Skills for stewards

In this workshop, hosted by two coaches for stewards, you will actively get to work on the essential personal skills for stewards. The workshop will give you insights and tools that you can use in your day to day practice and will help you in your personal journey of be(com)ing a steward.

Dutch
Stewards for our utilities

In this session we together explore how steward ownership can be a future proof organizing model for stewarding our new utilities. From housing and care, to energy and our digital infrastructure.

16:00 - 16:30Break
16:30 - 18:00
Plenary

Can we be good ancestors? Join us for an inspiring closing.

Taking over from the founders

Keynote: Voys is a self-managed communication provider. In 2024, the company became steward-owned. Pollien led the transition and became the new CEO. Two years in: why did they choose this, what did it take and what changed?

Next generation stewards

Panel: How the next generation of stewards and directors lead companies that own themselves.

Hajar Yagkoubi
Hajar Yagkoubi
Host of the day
A legal dress for steward ownership

Keynote: New standard legal forms for steward ownership in Europe

Rentmeestervennootschap

A special legal form for steward ownership in the Netherlands

Reflections and a call to action
Hajar Yagkoubi
Hajar Yagkoubi
Host of the day
Musical closing
18:00 - 20:00
Drinks and bites

Have a bite and network with peers and experts before we bid you farewell and au revoir!

Profit for Good pop-up session

Many of the world's most pressing challenges go unsolved. In this introduction to Profit for Good, you'll be invited to think even bigger about the impact your company can have. You'll be introduced to the philosophical concept of moral circle expansion and challenged to think about where you invest your profits to maximise your positive impact.

Speakers

Ward Wolters

Ward Wolters

Impact investment principle, DOEN Ventures

Hajar Yagkoubi

Hajar Yagkoubi

Host of the day

Connect

At SOFA, you make valuable new connections.

Matchmaking

Matchmaking

The Conversation Starter event app automatically suggests matches between you and other attendees and speakers based on interests, knowledge, expertise, and what you are looking for. You can then arrange a short meeting in the app at one of the meeting points on Steward Square.

Capital Table

Capital Table

Are you curious about the opportunities for raising capital or investing in steward-owned companies? Join the Capital Table for a chat. Fund manager e3 Partners is hosting the table and is launching a new fund: e3 Rebalance will support entrepreneurs in building mission driven steward-owned companies that operate within the boundaries of our planet. Next to e3 other investors will be present at the square as well.

Sectors in the spotlight

Three sectors we're exploring at the Steward Square during SOFA:

Housing

Can we build houses that own themselves? To make housing more participatory and affordable for generations to come, we should redesign the ownership of buildings and neighbourhoods. Together with steward-owned construction company TBI, CrowdBuilding and others, we explore how houses can own themselves.

Digital

Can we protect our vital digital infrastructure? Our digital infrastructure depends heavily on big tech, which creates systemic risks, especially in the current geopolitical climate. To guarantee continuity and safety, we should choose European alternatives and protect them from hostile takeovers. At SOFA we explore how steward ownership can be a foundation for our digital sovereignty.

Healthcare

Healthy healthcare companies prioritize quality of care over profit. Steward ownership ensures that this choice will never be overshadowed by shareholder interests. During SOFA, BuurtzorgT and other frontrunners demonstrate why steward ownership and healthcare companies are such a logical match.

Side events

The day before SOFA, we organise a number of exciting side events.

Wednesday 7 October

Stewards City Tour

Stewards City Tour

Home to over 50 steward-owned companies, Amsterdam is a global hotspot for steward ownership. The day before the main event, we take you on a tour through the city and visit steward-owned pioneers. Learn from their experiences and already get to know other festival visitors. We start the tour with a light lunch at Community Wealth Building, after which we visit Odin, Sumthing and Kriterion. We wrap up the tour with drinks at Patagonia.

Signup available for visitors of the main event.

Wednesday 7 October

Academic Day

Academic Day

Amsterdam University of Applied Sciences is hosting a dedicated research and education day on the day before the main event. Are you researching or educating steward ownership or interested to do so? Registration is open now and the call for contributions is open until 1 September.

Wednesday 7 October

Investor Circle

Investor Circle

The afternoon before the main event, we gather with a diverse group of investors, from early stage VC's to institutional funders. The Investor Circle is a place to learn, share experiences and connect with other investors. The Investor Circle is organised in partnership with the Netherlands Enterprise Agency.

Are you an investor? Get you ticket and you will receive an invite to the Investor Circle, as long as there are spots available.

Steward ownership

Steward ownership is based on two core principles:

Self-governance

Control lies in the hands of stewards – people who are connected to the company and its mission. Control cannot be sold.

The principle of 'self-governance' means that the controlling voting rights rests with stewards and cannot be sold or inherited. At some steward-owned companies, self-governance takes shape by allowing only employees to serve as stewards. At others, it is expressed through the involvement of primarily independent stewards.

Profit serves purpose

Profit is a means, not an end in itself. It serves the company's mission and development and is reinvested or donated in alignment with that mission. Investors, founders, and other stakeholders are fairly compensated.

The principle of profit serves purpose means in practice that compensation to capital providers is limited in duration, amount, and/or influence – and that profit can never be distributed at the expense of the company.

About us

About us

SOFA is organised by We Are Stewards, with support from our committed partners and you! Together we make SOFA a true festival. We invite you to co-create SOFA with us.

We Are Stewards is building a movement and ecosystem for steward ownership in the Netherlands, to inspire beautiful companies to commit to their purpose, in perpetuity.

Partners

SOFA is made possible by amazing partners:

Feature partners:

Amsterdam ImpactBuurtzorgTCommunity Wealth Building Amsterdam Nieuw-Weste3 RebalancePartner logoProfit For GoodTBI

Supporters:

Conversation StarterHaiLentelandNorrsken House AmsterdamOdinPatagoniaPoesiat & KaterRVOULTI.TV

Media partners:

Partner logo