A social and resilient economy

How do we keep Europe's social market economy sustainable, inclusive and resilient in a world of geopolitical tension, short-term pressure and rising inequality? A growing number of entrepreneurs, investors and policymakers argue that the classic shareholder model does not automatically produce enduring, mission-driven companies. Steward ownership and foundation-owned companies offer a proven alternative: ownership in service of the mission, with profit as a means rather than an end.

Jan Peter Balkenende shares his vision of a sustainable, inclusive and innovative European market economy, building on his book Capitalism Reconnected. His story sets the frame for two examples from practice.

Jeroen introduces Novo Holdings (Novo Nordisk), Europe's largest and most valuable steward-owned company, and shows why the enterprise foundation structure adds both commercial and societal value. Merle presents Odin, the Dutch cooperative and steward-owned supermarket chain. The two three take the conversation to the room: what makes this model work, where does the value sit, and what is needed for it to grow?